Sterling Vineyards is proud to announce the launch of its new wine keg program, an initiative designed to advance sustainability while maintaining the quality and taste guests expect from Sterling wines.
The program officially launched on October 2 at the winery, debuting with the 2023 Sterling Vineyards Sauvignon Blanc served on property in reusable wine kegs.
Summary
Sterling Vineyards launched a new wine keg program on October 2, starting with 2023 Sauvignon Blanc. The initiative reduces single-use packaging while delivering the same Sterling quality, freshness, and flavor guests know and love.
What Is the Sterling Keg Program
The Sterling Keg Program allows select wines to be served from reusable kegs at the winery. This approach significantly reduces reliance on single-use glass bottles and other packaging materials while preserving wine freshness and consistency.
By serving wine from kegs on property, Sterling Vineyards is able to align hospitality experiences with its broader sustainability goals.
Why Sterling Vineyards Introduced Wine Kegs
Sustainability has long been a priority at Sterling Vineyards. Transitioning to wine kegs represents a meaningful step forward in reducing environmental impact without compromising the Sterling standard.
Key benefits of the Sterling Keg Program include:
• Replacing thousands of single-use glass bottles
• Reducing packaging and transportation waste
• Improving efficiency in on-property wine service
• Supporting long-term sustainability initiatives
Sterling estimates that the program will save the equivalent of approximately 7,000 bottles of wine glasses over time, contributing to a more responsible and resource-conscious winery operation.
2023 Sauvignon Blanc in Kegs
The inaugural wine featured in the keg program is the 2023 Sterling Vineyards Sauvignon Blanc. Guests can expect the same vibrant aromatics, freshness, and balance that define the bottled version of this wine.
Serving Sauvignon Blanc in kegs allows Sterling to preserve quality while offering a more sustainable way to enjoy the wine during winery visits.
For guests who prefer bottles, the 2023 Sauvignon Blanc remains available for purchase by the bottle at the winery and online.
Sustainability and the Sterling Standard
The Sterling Keg Program reflects Sterling Vineyards’ ongoing commitment to innovation, hospitality, and environmental responsibility. By adopting modern service methods that reduce waste, Sterling continues to evolve while staying true to its legacy of quality.
This initiative represents one more way Sterling is working toward a more sustainable future, one glass at a time.
FAQs
What is the Sterling Keg Program?
The Sterling Keg Program serves select Sterling Vineyards wines from reusable kegs on property to reduce single-use packaging and environmental impact.
Which wine is available in the Sterling Keg Program?
The program launched with the 2023 Sterling Vineyards Sauvignon Blanc.
Can I still buy Sterling Sauvignon Blanc by the bottle?
Yes. Sterling Sauvignon Blanc is still available by the bottle at the winery and online.
Why are wine kegs more sustainable than bottles?
Wine kegs reduce the need for single-use glass, packaging materials, and transportation, helping lower overall environmental impact.
